Integra Office Solutions Ltd, the leading dealer group in the UK office and IT supplies industry, needed an own brand range of office products to provide its members with a value for money range, in order to combat the large corporates entering the UK market.
South Wales property specialist Amodeo Scott Developments produces desirable homes in excellent locations. A high-quality finish, excellent client care and competitive pricing are hallmarks on which they have established their reputation.
Integra wanted to increase its membership figures through a high profile recruitment campaign.
Integra Creative devised a concept focusing on the core strengths of the Integra dealer group. The concept was developed across four advertising campaigns carried out during 2012. Each campaign was supported with a direct mail piece, email campaign, website banner and landing page.
The campaigns generated an increase in website traffic and inbound enquiries, also enabling the telemarketing agency to confirm 80 qualified appointments for the business development team. The group gained 19 high quality members on the back of the advertising campaigns and supporting collateral.
- Client: Integra Office Solutions
- Category: Direct Mail & Email Campaign
In a highly competitive market, with an increased number of business failures, we have managed to gain 19 new members, with a turnover of £7.3m, thanks to the campaigns developed by Integra Creative. We are incredibly pleased with these results.