In 2013 Integra Creative have developed a new brand identity for Initiative Office Products, creating a fresh, contemporary approach to further boost end-user sales currently values at over £18 million per annum, and increase profit margins across their dealer network. Integra Creative is currently rolling out the brand identity across packaging for in excess of 1,000 initiative product lines.
Integra Creative is also responsible for the catalogue, direct mail and emarketing programmes for the ‘initiative’ own brand which have driven sales of over £200m since its launch in 1999.
- Client: Integra Office Solutions
- Category: Brand Identity