Integra Creative were approached by Pelltech to produce a range of product sales literature and a product catalogue. The design for the collateral was developed specifically to talk to and engage with their target audience of B2B customers including commercial dealers, retailers, dealer groups and wholesalers.
Pelltech chose Integra Creative due to their many years of experience producing successful literature in the Office Supplies sector. The agency produced a range of product collateral including an A2 broadsheet for FastPaper filing products; 16 page ‘Back to School’ promotional brochure and a 56 page catalogue.
A creative theme was developed to reflect Pelltech’s 40th anniversary in 2013, highlighting Pelltech’s innovative approach. The agency also provided copywriting for the catalogue and managed the production process from cradle to grave. To ensure that the catalogue was delivered in the most cost effective method, the agency produced it in digital format only to appear on the Pelltech website. The digital format allows clients to quickly and easily browse the catalogue wherever they are, including a version compatible with mobile tablet devices.
- Client: Pelltech
- Category: Sales Literature
Having worked on several projects with Integra Creative, we have found that their creative approach has given our printed marketing communications a new lease of life. The process has been well managed, efficient and we have new projects in the pipeline. Their experience in marketing office products also makes the briefing process a great deal easier.